A complete photo story for every roof
Every job tells a story: what the roof looked like before, what your crew found during tear-off, and how it looked when the last ridge cap went on. The photo job documentation feature builds that story automatically on the homeowner’s contact record in GoHighLevel — a clean, organized before-during-after library that protects you, sells the next homeowner, and earns you reviews.
Most contractors have the photos. They just live scattered across three crew members’ phones, a couple of texts, and an email no one can find. This feature pulls them into one organized library per job, sorted by phase.
- Before — the inspection and drone shots of hail bruising, wind damage, and worn-out flashing.
- During — tear-off, exposed decking, rotten sheathing, ice-and-water shield, underlayment, and any rotten wood you replaced.
- After — the finished roof: new shingles or standing-seam metal, ridge vent, clean valleys, and curb-appeal beauty shots.
Why a documented job protects you
Roofing is a trade where a single he-said-she-said can cost you a job’s profit. A complete photo library is your insurance against it:
- Workmanship disputes — show the homeowner exactly how the roof looked at every stage.
- Supplement support — feed the claim tracking pipeline with documented evidence of what the build actually required.
- Warranty clarity — a documented underlayment and ventilation install backs up your GAF or Owens Corning warranty registration.
- Crew accountability — phase photos make it obvious whether the steps got done right.
Job photos — scattered vs documented library
Photos live on three phones → tear-off shots never get taken → homeowner disputes a wood charge → no proof → contractor eats the cost to keep the peace
Every phase auto-organizes on the contact record → rotten decking is timestamped → the homeowner sees the evidence → the line item is justified and the job stays profitable
Turns finished roofs into marketing
A documented job is not just defense — it is your best sales asset. The after photos become content:
- Review requests — a homeowner who sees their gorgeous new roof in a follow-up text is far more likely to leave a five-star review through review automation.
- Referral fuel — a sharp before-after gives your past customer something to show the neighbor, feeding referral attribution.
- Social proof — the after shots become before-after posts that prove your workmanship to the next storm’s leads.
- Estimate credibility — show a prospective homeowner real local jobs, not stock photos.
One library, the whole team
Because the documentation lives on the homeowner’s contact in GHL, everyone works from the same file. The closer references the inspection photos, production checks the during-build shots against the scope, and the office attaches the after photos to the project status portal so the homeowner watches their roof get built. No one is texting around asking who has the photos.
Live in 24 hours
Photo job documentation is part of the Roofing Snapshot, a one-time $1,500 (was $2,300), live in your GoHighLevel account within 24 hours. Start building airtight job files and a marketing-grade photo library on day one.
Build a before-during-after library on every roof you touch
How do photos get organized by phase?
Crews tag photos as before, during, or after when they upload from the GHL app. The library sorts automatically on the contact record so the job file is always organized.
Can I use the after photos for marketing?
Yes. The after shots are right there on the contact, ready to feed review requests, referral asks, and social before-after posts.
What if a crew forgets to shoot the tear-off?
We set up phase checkpoints during install so a job is flagged if a key phase — like decking — has no photos attached before it advances.
Does the homeowner see the photos?
You can surface selected photos through the project status portal so the homeowner watches the build progress without calling the office.