Be the first truck in the neighborhood
When a hail core or a straight-line wind event rolls through, the contractor who shows up first wins the street. The storm lead-gen feature wires your GoHighLevel account directly to the way roofing actually gets sold after a storm: fast, local, and targeted to the exact blocks that got hit.
Instead of blasting an entire metro, you draw a geofence over the damage swath — the hail path, the wind corridor, the zip codes the radar lit up — and the system only works the homeowners inside that boundary. No wasted spend on streets two miles away that never lost a shingle.
- Swath-shaped targeting — match your campaign to the storm map, not arbitrary city lines.
- Neighborhood saturation — pull every address inside the polygon into a canvassing and outreach list.
- Speed-to-storm — launch the day the storm clears, while the damage is still top of mind.
- Multi-channel push — the same geofenced audience feeds SMS, email, paid social, and your door-knock routes.
How the geofence drives every channel
Once you draw the boundary, the snapshot turns that polygon into a working audience across your whole GHL account:
- Door-knock hand-off — addresses flow straight into optimized canvassing routes so crews work the swath block by block.
- 30-second text — homeowners who fill a storm-damage form get an instant reply through two-way SMS, TCPA-aware out of the box.
- Paid social audiences — export the geofenced address list as a custom audience for Facebook and Instagram so your ads only chase the affected area.
- Inspection booking — every responding homeowner lands on a calendar that books a free roof inspection without a phone-tag loop.
Hail event response — scattershot vs geofenced
Storm hits → contractor buys a metro-wide mailer → 90% of the spend reaches undamaged homes → leads trickle in two weeks later when homeowners have already signed with the door-knocker
Storm hits → draw a swath geofence → SMS + door-knock list + social audience all fire the same afternoon → inspections booked while the tarp is still on the neighbor's roof
What you can target inside the swath
The geofence is more than a circle on a map. You can layer the kind of detail that separates a real storm operation from a spray-and-pray campaign:
- Roof age and material signals — prioritize older asphalt shingle roofs that hail will total faster than a fresh standing-seam metal install.
- Property type — single-family detached homes versus HOA-governed townhomes that require board approval.
- Past-customer overlap — flag homes near your previous jobs so reps can mention the roof they did three doors down.
- Repeat-storm zones — neighborhoods that take damage every season and already understand the insurance process.
Built for the storm-chasing reality
Storm work is feast or famine. The whole point of the snapshot is to make the feast manageable. When the radar lights up, you should be launching campaigns in minutes, not building them from scratch under pressure. Every geofenced lead lands in the same pipeline as the rest of your jobs, so the inspection, the claim tracking, and the photo documentation all flow without re-keying a single address.
This feature ships as part of the Roofing Snapshot, pre-built for your GHL sub-account. We install it, connect your calendars and phone number, and tune the storm campaign templates to your service area.
Live in 24 hours
The Roofing Snapshot is a one-time setup of $1,500 (down from $2,300) and goes live in your GoHighLevel account within 24 hours. The next storm is not going to wait for you to build a funnel — get the geofenced campaign installed before the season starts.
Get storm lead-gen wired into your GHL account before the next hail event
How accurate is the geofence?
You draw the boundary yourself using the storm map, radar overlay, or hail-report data you trust. The system then works only the addresses inside that polygon — so accuracy is entirely in your hands, matched to the swath you actually see.
Does it integrate with my existing GHL number?
Yes. The campaigns use your GHL phone number and calendars. We connect everything during the 24-hour install.
Can I run multiple swaths at once?
Yes. If three storms hit three suburbs, you can run three geofenced campaigns side by side, each with its own audience and pipeline tags.
Is the outreach compliant?
Texts capture TCPA consent and honor STOP keywords automatically. The messaging never promises a claim outcome — it offers a free inspection.