Turn “should I repair or replace?” into a booked inspection
It’s the first question almost every homeowner asks, and it’s the moment most roofing websites go silent. The Repair vs. Replace Estimator answers it — a branded, interactive calculator that lives on your site, walks the homeowner through their situation, and shows a clear recommendation while capturing their contact info for you.
This is one of three white-label estimators in the Roofing Snapshot, all branded to your company — your colors, your logo, your phone number on the result.
How it works for the homeowner
The homeowner answers a few simple questions:
- Roof age — how old is the current roof?
- Extent of damage — a few missing shingles, a localized leak, or widespread hail/wind damage?
- Roof area affected — one slope or the whole roof?
- Layers already on the roof — is a tear-off required?
The estimator weighs age against damage and returns a plain-English recommendation: a targeted repair, a partial replacement, or a full reroof — with the reasoning a good estimator would give.
How it works for you
- Captures the lead. Before showing the result, the calculator collects name, address, and phone — flowing straight into your GoHighLevel pipeline.
- Pre-qualifies the conversation. You walk into the inspection already knowing the roof’s age and the homeowner’s leaning, so the discussion is faster and more honest.
- Triggers follow-up. A new estimator submission kicks off automated SMS and email nurture and books the inspection.
- Builds trust. Homeowners are wary of roofers who push a full replacement on every job. A tool that sometimes says “a repair is probably enough” makes you the honest expert — and honest experts win the big jobs too.
Branded and embedded in minutes
The estimator drops onto any page of your site as an embed. It matches your brand out of the box and works on mobile, where most storm-season research happens.
Compliance kept clean
The estimator gives educational guidance and a starting recommendation — it is not a binding quote and never promises an insurance outcome. The final scope is always confirmed by your on-site inspection.
Live in 24 hours
The Repair vs. Replace Estimator ships inside the Roofing Snapshot alongside the material cost calculator and insurance claim value estimator. It installs into your GoHighLevel account and is capturing leads within a day.
Get the snapshot for $1,500 (regularly $2,300) or book a live demo to see the estimators in action.