The 30-second text that wins the roof
After a storm, the homeowner who fills out your form is filling out three other contractors’ forms too. The one who texts back first gets the inspection. Two-way SMS makes sure that is always you — every new lead gets a real text within 30 seconds, day or night, and the whole conversation runs from your GoHighLevel inbox.
This is not a one-way blast. It is a genuine back-and-forth: the homeowner replies, your team (or the after-hours AI receptionist) responds, and the conversation moves toward a booked inspection without anyone playing phone tag.
- 30-second auto-reply — every web form, Facebook lead, or missed call gets an instant text.
- Two-way conversation — replies land in your GHL inbox; your team texts back from the same thread.
- Inspection booking — the homeowner books a free roof inspection from a link inside the text.
- Missed-call text-back — a missed call to your roofing line fires an automatic “sorry we missed you” text so the lead never goes cold.
Built for how homeowners actually communicate
Homeowners do not want a phone call from a number they do not recognize. They want a text. Two-way SMS meets them where they are:
- Higher response rates — texts get read and answered far more reliably than voicemails.
- Convenient for the homeowner — they can reply while the kids are in bed, not just during business hours.
- Documented — every message is logged on the contact record, so there is never a dispute about what was said.
- Personal at scale — templates start the conversation; your team makes it human from there.
New storm lead — phone-only vs two-way SMS
Lead fills the form → sits in an inbox → office calls at 9 AM → goes to voicemail → homeowner already booked an inspection with the contractor who texted at 11 PM last night
Lead fills the form → auto-text fires in 30 seconds → homeowner replies → conversation runs in the GHL inbox → free inspection booked before a competitor even sees the lead
TCPA-aware out of the box
Texting homeowners is regulated, and getting it wrong is expensive. Two-way SMS is built to keep you compliant:
- Consent capture — forms and opt-ins capture TCPA consent before any automated text fires.
- STOP handling — a homeowner who texts STOP is suppressed instantly and automatically.
- Quiet hours — automated outbound respects sensible sending windows.
- Full logs — every message and consent event is retained on the contact record for audit.
The front door to your whole pipeline
Two-way SMS is the channel that catches the lead, but the value is what happens next. A booked inspection flows into route planning if it came from canvassing, attaches drone photos after the roof is walked, and rolls into claim tracking if the homeowner opens a claim. The text is just the first link in a chain that runs all the way to the final deposit.
Live in 24 hours
Two-way SMS ships inside the Roofing Snapshot for a one-time $1,500 (was $2,300), live in your GoHighLevel account within 24 hours. Make sure you are always the first contractor to text back.
Text every storm lead in 30 seconds — straight from your GHL inbox
Does it use my existing GHL number?
Yes. The texts send and receive on your GHL phone number, and the full conversation lives in your GHL inbox.
What happens after hours?
The 30-second auto-reply still fires instantly, and you can hand the conversation to the after-hours AI receptionist so the homeowner gets real answers and books an inspection even at midnight.
Is it compliant?
Yes. Consent is captured before automated texts fire, STOP keywords suppress contacts automatically, and quiet hours are respected. Every message is logged.
Can my team take over a conversation?
Absolutely. Templates start the thread, but any rep can jump into the GHL inbox and respond personally at any point.