Five-star reviews, on autopilot
The homeowner who just watched your crew put a beautiful new roof on their house is never more thrilled than the day it is finished. That is the moment to ask for a Google review — and almost no contractor does, because everyone is already on the next job. Review automation fires the ask for you, at exactly the right moment, every single time.
When a job hits “complete” and the final deposit clears in your GoHighLevel pipeline, the system automatically sends a friendly review request — by text and email — with a one-tap link straight to your Google profile.
- Perfect timing — the request fires at completion, when satisfaction peaks.
- One-tap link — the homeowner lands directly on your Google review form, no searching.
- Photo-backed — the request can include the gorgeous after shots from job documentation to remind them how good it looks.
- Smart routing — happy homeowners go to Google; if someone signals frustration, the request routes to your office first so you can make it right.
Why timing and routing matter
Most review requests fail for two reasons: they go out too late, and they go out to everyone indiscriminately. Review automation fixes both:
- Recency wins — Google weights recent reviews, and homeowners are far more likely to follow through within hours of completion than a week later.
- Volume builds trust — a profile with 200 reviews beats one with 12, and automation gets you there steadily.
- Protect the rating — routing an unhappy homeowner to your office first gives you a chance to resolve the issue privately instead of watching it become a public one-star.
- No awkward asking — your crews never have to remember to ask, and they never have to do the uncomfortable in-person request.
Asking for reviews — manual vs automated
Crew finishes the roof → everyone moves to the next job → no one asks → the thrilled homeowner never thinks to leave a review → the profile grows by maybe one review a month
Job marked complete → deposit clears → review request fires automatically with after-photos → homeowner taps the link while still admiring the roof → reviews accumulate every week without anyone lifting a finger
Feeds your whole reputation engine
A growing review base does more than look good. It compounds with the rest of your GHL system:
- Referral overlap — homeowners who leave a review are prime candidates for referral attribution asks.
- Storm-lead conversion — your rating is the social proof that turns a cold SMS lead into a booked inspection.
- Crew recognition — you can see which crews and reps are earning the five-star jobs.
Set it once, build forever
The whole point is that you set this up once and it runs in the background for the life of your business. Every completed roof becomes another review request, another shot at a five-star, another reason the next storm’s homeowners pick you. The snapshot wires it to your completion stage and your Google profile during install.
Live in 24 hours
Review automation is part of the Roofing Snapshot, a one-time $1,500 (was $2,300), live in your GoHighLevel account within 24 hours. Start turning every finished roof into a five-star review automatically.
Turn every completed roof into a five-star Google review — automatically
When does the review request fire?
At the completion stage of your pipeline — typically when the job is done and the final deposit clears — which is exactly when homeowner satisfaction is highest.
What stops an unhappy customer from leaving a one-star?
The request can route a homeowner who signals frustration to your office first, giving you a chance to resolve it privately before it becomes a public review.
Does it include photos?
Yes. The request can pull the after photos from the job documentation library so the homeowner is reminded how good the finished roof looks.
Is this allowed by Google?
Yes. The tool sends a genuine request to real customers and links them to leave an honest review. It does not incentivize or fabricate reviews.