Speed-to-lead, without the legal headache
Texting is how roofers win storm jobs — the contractor who replies in 30 seconds usually signs the roof. But texting leads carelessly can run afoul of the TCPA, and the penalties are not small. The good news: doing it right is straightforward, and the Roofing Snapshot is built to keep you compliant by default. This guide walks through what matters.
This is practical guidance, not legal advice. Consult an attorney for your specific situation.
Step 1 — Register for A2P 10DLC
Application-to-Person 10-digit long-code registration tells the carriers your business and your messaging campaign are legitimate. Unregistered traffic gets filtered or blocked, so this step is both a compliance and a deliverability issue. We handle the registration during your snapshot launch.
Step 2 — Capture clear consent
Every form and landing page that collects a phone number should include plain-language consent explaining that the homeowner agrees to receive calls and texts, including automated messages, and that consent isn’t a condition of purchase. The snapshot’s forms ship with compliant consent language built in.
Step 3 — Honor opt-outs automatically
When someone replies STOP, they must be removed from texting immediately, with a confirmation. The two-way SMS system in the snapshot processes STOP, UNSUBSCRIBE, and similar keywords automatically — you don’t have to police it manually.
Step 4 — Respect quiet hours
Don’t text before 8 AM or after 9 PM in the homeowner’s local time. Because storm leads often come in late at night, the snapshot can hold the first outbound text until an appropriate morning hour while still logging the lead instantly.
Step 5 — Keep records
Store consent, full message history, and opt-out status on each contact. If a complaint ever arises, a clean record is your best defense — and GoHighLevel keeps it for you automatically.
Step 6 — Train your team
Compliance breaks down when a well-meaning rep blasts a purchased list. Make sure everyone who touches texting knows the rules: consent first, no bought lists, honor opt-outs, respect quiet hours.
Compliant and fast at the same time
You don’t have to choose between speed and safety. With consent captured up front and opt-outs and quiet hours automated, you can answer every storm lead in seconds and stay on the right side of the law.
Get the snapshot for $1,500 (regularly $2,300) or book a demo to see the compliant texting flow live.